Cellar Development

Cellar Development

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Wine List Creation

The Basic Setup

I will work with you in order to establish general guidelines for structuring your beverage program, including presentation of the wine (size of list, format, layout, regions represented, etc) and basic staff training.
Help you build relationships with the most innovative distributors on the market, all of whom specialize in small-production, artisanal wines.
Select the specific picks for your opening day list, based on our initial discussions
Offer advice for keeping the list updated and properly oriented as you move forward, both in terms of your overall vision and creative food pairings.

 

The Comprehensive Setup

Elaborating upon the “basic setup” option, I’ll work more intimately with you and your team to build wine and wine service into your vision of your restaurant. In addition to putting together your opening day wine list, I will:

Oversee the sourcing and ordering of your wines prior to opening day, dealing directly with my preferred distributors. This will lay the ground for your future wholesale relationships and ensure that your wine program will be firmly established.
Collaborate with your team during the initial steps of staff selection and training, helping to make decisions concerning the aesthetic and logistical choices of how to present wine options to customers, the selection of stemware, and wine storage.
Personally source rare and older wines, which aren’t regularly available through regular distribution channels, helping to deepen your cellar and appeal to “wine savvy” patrons.

 

Ongoing Consultancy

Rather than just during the initial “setup” period, I’ll act as your consulting Beverage Director on an ongoing basis. Under this plan, I will:

Work intimately with on-premise staff to update the wine list, both through normal wholesale channels as well as other means (the auction market, private sellers, etc), in order to keep it fresh, exciting, and aligned with your evolving vision for your restaurant.
Track the changing themes of the menu, and constantly work to deepen the older and rarer portion of your cellar.
Directly oversee wine ordering, allowing you and your team to focus on all other aspects of the operation.
Provide comprehensive staff education.
Help you organize special events, such as tastings and wine dinners, including inviting winemakers to visit the restaurant.

LET’S TALK

Does this service look like something you need?

Tell me about your project and let’s make it happen!

 

Wine List Update

At a time when restaurants carefully curate every last detail, from the décor to the lighting to the menu and the service, what distinguishes an average beverage program from an outstanding one is a unique vision, or point of view.

There are big wine lists and finely honed lists and lists that highlight a particular subculture or region or theme, but every great wine list offers its own perspective on the world of wine and helps to define a restaurant’s identity within an overly crowded market.

As a consultant, I’ll help you update your wine list and execute a newly customized beverage program that doesn’t just complement the cuisine coming out of the kitchen, but which makes a statement about who you are, how you’re different, and what you’re offering to your clientele.

LET’S TALK

Does this service look like something you need?

Tell me about your project and let’s make it happen!

 

Wine Procurement

Today, we’re confronted with the most extensive, varied, and exciting wine market in the world. For many of us, this presents a mixed blessing. With an endless array of choices, there’s always a prized rarity or an exceptional value lurking around the corner— but it can be intimidating for many of us to know how to navigate the endless array of options to find the right wines to invest in.

Whether you’re looking to build an impressive cellar of fine wines from scratch, target specific wines that will appreciate with value over time, or simply want to expand the parameters of your current collection, I’ll serve as your personal guide, offering customized strategies for all of your purchasing, consumption, and cellar management decisions.

Through an ongoing dialogue concerning your current and future needs, I will partner with you to curate a collection that reflects your unique taste, while simultaneously broadening your horizons as you learn and evolve as a collector.

LET’S TALK

Does this service look like something you need?

Tell me about your project and let’s make it happen!