Research

Research

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Projects

Tjedan Psihologije 2017

Tjedan Psihologije 2016

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Dani Psihologije 2016

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Dani Seksualnosti 2016

Tjedan Mozga 2017

Tjedan Mozga 2016

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Project Manager 2017

Project Manager 2016

Sommelier Group Academy
Sommelier Group Publishing
Sommelier Group Advertising

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Market Research

I design research, construct questionnaires and other research instruments, analyze data, draw conclusions and write reports. The difference is that, besides conducting basic scientific research to advance theory and publish it, I conduct applied research with the goal of helping clients to become more competitive, productive and profitable.

Typically, I focus on four key issues: customer satisfaction, market segmentation, buyer decision modeling, and corporate image. My research helps clients answer key business questions, including the following: How satisfied are customers? What influences satisfaction? How does satisfaction relate to behavioral outcomes such as spending and loyalty? How can new products and services be designed to be maximally appealing? Who are the most valuable customers? How will brand equity and corporate image be affected by new offerings or partnerships?

 

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Tell me about your project and let’s make it happen!