Graphic Design

Graphic Design

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Visual Identity

A corporate logo can be created as a one-off project. You can spin up a quick style guide in the same way. I’ve done it myself for many clients (and I’ve become pretty well-drilled at doing so). So why invest in a deeper, more strategic process with a specific brief?

The answer is that your visual identity should help tell your brand story. You need to be able to express your brand story not only clearly, but specifically—the more specific the details, the more memorable the story.

Hopefully, I’ve persuaded you that brand strategy, and the telling of a brand story, is an all-important first step for brand identity design. But what happens next is just as important—and more exciting, because you start to see everything coming together.

The logo and visual identity process begins with an exploratory phase. I curate a range of design and logo inspiration so we can start a dialogue about what you like, and what you feel best reflects your brand.

I take a staged approach to logo design, working in black and white first so you can focus on typeface and shape, before trying out a range of color possibilities. As my own logo suggests, I favor bold experimentation, testing, and tinkering, so you can expect to see a wide range of options at every stage of the process. As I gradually refine the options presented, we gradually close in on the ultimate winner.

Developing a visual identity is about taking a brand story and translating it into design elements—a process that’s equal parts creative expression and attention to detail. When all of your brand’s design elements are repeatable in style and tell your story powerfully, you’re well on your way to a compelling brand that’s a perfect fit for both business and audience.

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Marketing Design

When most people think of graphic design, they think of designs created for marketing and advertising.

Companies depend on successful marketing efforts to tap into their target audience’s decision-making process. Great marketing engages people based on the wants, needs, awareness, and satisfaction they have about a product, service or brand. Since people will always find visual content more engaging, graphic design helps organizations promote and communicate more effectively.

For that reason, I work with company owners, directors, managers, and marketing professionals to create assets for marketing strategies. I work as a freelancer with a small team of creative graphic designers with various skill sets. Our small team specializes in a specific type of media with an emphasis on print and digital assets, especially for use in content marketing.

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Does this service look like something you need?

Tell me about your project and let’s make it happen!

 

Publication Graphic Design

Publications are long-form pieces that communicate with an audience through public distribution. They have traditionally been a print medium. Think books, newspapers, magazines, and catalogs. However, there’s recently been a significant rise in digital publishing.

For that reason, I specialized in publications work with editors and publishers to create layouts with carefully selected typography and accompanying artwork, which includes photography, graphics, and illustrations. I work as a freelancer with a small team of creative graphic designers with various skill sets.

Examples of publication graphic design:

– Book covers
– Newspapers
– Newsletters
– Directories
– Annual reports
– Magazines
– Catalogs

Some of my key skills utilized here are my excellent communication, layout and organizational skills. In addition to graphic design expertise, I’m passionate about color management, printing, and digital publishing

LET’S TALK

Does this service look like something you need?

Tell me about your project and let’s make it happen!